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MSc Luxury and Fashion Management 专业课程设置

时间:2012-04-23 10:09来源:世纪华旅编辑:世纪华旅点击: 次

项目结构：Programme structure

必修课：
Mandatory Courses

  全球化 Globalisation, 15 h, 2 credits

  时尚与奢侈品现状 State of the Art in Fashion and Luxury, 15 h, 2 credits

  战略决策 Strategic Choices, 30 h, 4 credits

  设计与创新 Design and Innovation, 30 h, 4 credits

  奢侈品的生产与服装管理Luxury and Fashion Products and Services Mgt, 30 h, 4 credits

  奢侈品的整合营销 Integrated Luxury and Fashion Communication, 30 h, 4 credits

  价值管理与营销 Value Management and Marketing, 30 h, 4 credits

  奢侈品的定价，分销和零售 Pricing, Distribution and Retail in Luxury and Fashion, 30 h, 4 credits

  高端消费行为与奢侈品营销新趋势 Advanced Consumer Behaviour & New Trends in Luxury and Fashion Marketing, 30
  h, 4 credits

  奢侈品领域的金融财务与问责 Finance and Accountability in Luxury and Fashion, 30 h, 4 credits

  可持续发展：奢侈品产业的可持续性价值创造 Sustainable Development: sustainable value creation in the luxury industry,
  30h, 4 credits

  选修课：
  Electives Courses:
  6 electives, 90 hours, 12 credits (15h & 2 credits each) to be chosen from:

  奢侈品牌管理 Fashion and Luxury Brand Management

  高端广告战略 Advanced Advertising Strategies

  奢侈品产业的自律与监管Regulatory Issues in the Luxury Industry

  奢侈品产业的高端服务业管理 Advanced Service Management in the Luxury Industry

  企业设计与多媒体Corporate Design and Multimedia

  资本资产定价模型-国际职业经理人认证CAPM - international project manager certification from the PMI (Project
  Management Institute)

  微软Project应用 Microsoft Project

  谷歌关键词与谷歌分析（网络营销与搜索引擎的专家运用）Google Adwords & Google Analytics (expert skills in web-marketing and
  search-engine)

   企业资讯 Corporate Communication

  项目管理活动 Project Management for Events...

  其它：

  商务互动 Business Game 30 hours, 4 credits

职业规化 Professional Development 15 hours, 2 credits

  研究与论文 Research & Dissertation

   ■ 研究方式与批判性思维 Research Methods and Critical Thinking 15 hours, 2 credits
   ■ 论文单独辅导 Dissertation, Individual coaching, 30 hours

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